Success in any business requires a knack for knowing what people want and solving their problems. The entrepreneur who gives people a hot drink when it is cold and quickly replaces the stock with cold drinks when it turns hot will certainly make money. Do you realize that most people don't do this: and that's why about 20% of businesses make 80% of the money.
How do you really tell what the market wants? Here are 7 tips...
1. Hang out with people. This could be the local offline or online community. In the course of you interaction you will find that people desperately need and can't find or whatever that is available is too expensive. Then, make a product slightly superior, but cheaper.
2. Ask. If you ask you will get. If you knock the door will be opened. That is the way the world works. However, I am afraid, some marketers stand at the door and expect it to open automatically. In places where you commonly interact with clients via newsletters, auto responders or social media, it is very easy to do this
3. Do a simple survey. Get to know the biggest frustrations of your clients have. Discover what they hope to see. Just ask 1 to 5 questions that are carefully structured. Remember people do things for emotional reasons and later give logical reasons. In survey, you need to take care; people will tell you what they think you need to hear. And that's why you must carefully structure your questions to avoid this trap. Questions like: Currently what is your biggest challenge in attracting clients using mobile marketing? What do you wish to learn? Would greatly assist you.
4. Use Google tools. Just as you enter a search word on Google, you will notice that the search engine gives you suggestions. These are the search results that people are doing. These are problems waiting to be solved and a little digging will provide you with big opportunities.
6. Use yahoo answers. The questions asked by people here are for problems that are bothering them. And at any given moment there is a question bothering people. For instance if many people are asking a questions about a home-based internet marketing business, then writing a book that explains this will greatly help them and in the cause make you a few dollars.
7. Use Amazon, eBay and forums. Amazon is a book-selling site while eBay is an auction site. Anything popular in these two sites will give an indication of what solutions people are after. The discussions that go on in forums will also indicate the challenges people are facing that need attention.
Final thought...
People's desires change as they grow older, become wealthier, move out of state or change their marital status. So even if you have a thriving business today, there is no guarantee you will have success tomorrow. Interestingly, when one problem is solved another is created. So the idea of striving to solve people's problems never ends.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com
Article Source: http://EzineArticles.com/?expert=Mary_Wilhite
0 التعليقات: on "How To Tell What Your Target Audience Wants That Will Make Your Business Thrive"
Post a Comment