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Saturday, October 15, 2011

Consider These Tips When Choosing a Domain Name for Your Website


Expert Author Matthew Bredel
Finding the perfect domain name for your website is one of the most important things you need to consider when building a strong online presence. If you own a business or are an affiliate marketer, choosing a strong name for your site that will be marketable and successful is crucial. Consider implementing some of the following tips when choosing the perfect domain for your site.
Keep it Short and Simple
The less letters your domain name has, the easier it is for visitors to remember and come back to. As people stumble upon your site and like it, they will more than likely be telling others about it and continue visiting. If your domain name is too long and difficult to speak, visitors are not going to remember it and may never be back.
Consider Alternative Names That Mean the Same
A great number of internet users are terrible spellers and may come across sites by unintentionally spelling the name wrong. This could be a huge benefit to you if you consider this and purchase an extra domain name if yours may have a common misspelling. For example, if your site name is APieceofPie.com, you may want to purchase APeaceofPie.com, as well. Another marketing strategy is to also purchase the.net for your name, too. By doing this, a competitor cannot try to market your ideas by running off of your already established domain name.
If none of these options are available, consider digging deeper into your niche - the idea behind your site or business. Keeping the above example in mind, if you sell homemade pies, try to find some other way of saying it like, MyBakeShop.com, HomemadeGoodies.com, etc. Look for a name that still gives reference to what you are selling.
An Alphabetical Trick
Online directories and search engines each have their own unique process for sorting and listing websites. This is important to consider because this is how you are going to get the majority of your traffic. You want your website to show-up at the top of the page whenever someone searches for your keyword. Many directories list the most popular sites in alphabetical order according to their online presence, so keep this in mind when choosing your name. Search engines skim through sites and categorize by keywords. Having a highly searched for keyword in your domain name that is at the beginning of the alphabet may just give you a little edge on your competition in getting ranked higher in the search engines.
For more great tips on naming your website, visit Matthew Bredel's home based business site, TheWebReviewer and be sure to check out this interesting article on how to quickly find available domain names.

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