An area that has been exploding as of late is the development of highly detailed and specialized non profit websites. With a sour economy and charities having to fight tooth and nail for every contributor dollar, many of the smarter charities have put some of their money where their mouth is...their website! Knowing full well that non profit websites are a major way for presenting their community purpose, how they are meeting the community's needs, and soliciting for monetary support from the community as well, many charities have focused on developing very robust web designs to act as their "receptionist" for the rest of the world.
If you are part of a non profit, but you are not aware of the new "revolution" in website templates designed specifically for the development of high profile non profit websites, then taking a few minutes to visit the following non profit websites is in order:
- Ducks Unlimited
- Blog Action Day
- The Breadline Africa Worldwide Blogger Bake Off
- charity: water
- Change.org
- Take The Walk
- Susan G. Komen for the Cure
- Product (Red)
- Witness
- The Nature Conservancy
- Amnesty International
- Natural Resources Defense Council
- Oxfam America
- Save the Children
- The Michael J. Fox Foundation for Parkinson's Research
- One
- ASPCA
- New York City Coalition Against Hunger
- Kiva
- Greenpeace USA
The non profit websites above are excellent examples of what one can do to create a highly professional presentation of your most important resource, your organizations purpose, to the rest of the world. These websites are terrific examples of organizations that have really taken care of the multitude of details involved with developing a top-notch website that is user friendly, easily navigable, a site with captivating uses of fonts, colors, and other elements such as pictures, slide shows, imbedded video, and more. Take some time to navigate around a few of the sites listed above, you will learn a lot about how to properly setup non profit websites that are easy to make contributions on as well as being very user friendly.
It should come as no surprise that a common theme amongst the non profit websites listed is a big, highly visible, "donate" button resting prominently, but also discretely, somewhere on the landing page. With contributions being the life's blood of every charity, every opportunity to make it as easy as possible for someone to contribute is of paramount importance. If fact, over the last 10 years or so, the shift to making charitable contributions online has been so significant that one cannot imagine non profit websites going without this feature in today's environment.
Often the number one tip for providing insight into how to develop non profit websites effectively is "Make your site donor friendly!" It is not enough to believe that your site is donor friendly; one should actually visit their own site and try it out themselves. With the proof being in the pudding, if you have difficulty completing a donation, so will another potential donor. Often websites are developed without the necessary beta testing being performed before launch, and this can be a huge mistake, especially if there are a significant number of bugs remaining in the software programming.
For more information visit Non Profit Websites.
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